“Many people influence a product; it’s not just one person or even one company,” says CJ Whittaker, VP of Product at Cotopaxi. “Product design is a coming together of ideas and people.”
This collaborative attitude permeates all Cotopaxi designs, but is particularly manifested in the new Luzon Del Día. Like the original Luzon, the Del Día Daypack is made from high-quality repurposed materials. What’s different is the way those salvaged materials are designed and assembled. Rather than following a set color pattern, each employee is given complete creative control over the colorway of the Del Días they make. The result? Detailed, creative, one-of-a-kind packs with a personal connection between creator and user.
One goal of the Del Día was to celebrate factory workers that too often remain unsung. “The release of a new product is just as exciting for the workers overseas as it is for our team in the United States,” Whittaker explains. “We already try to give them credit through distinct country-specific labels, but I wanted them to have a visible impact on the end user experience. The Del Día allowed us to include this massive collection of talented people in our supply chain in that fun part of the creative process.”
When Whittaker saw the first batch of completed Del Días, he was blown away by the overwhelming detail and unique personality of each bag.
“I’ve looked through all of the bags looking for some sign of duplication, and I can’t find it,” he says. “The crafters went nuts on detail; they thought of everything. They changed out thread colors on the machines many times, which is super time consuming. They even made sure that the edge binding was different colors! That level of customization is something I’ve never seen in 10 years of outdoor product design.”
Even more exciting, though, was witnessing the reaction of the employees of the Philippines. “They were smiling, laughing, and joking about it,” he says. “I could see they really put their personalities into the bags they made.”
Doing right by our partners overseas is one of Cotopaxi’s biggest priorities, and the Del Día has strengthened that relationship. “The people I work with overseas are happy, intelligent, amazing human beings who are damn good at their job and essential to our product design process,” Whittaker concludes. “If they’re happy, I’m happy.”
Each pack has a completely unique color scheme, making it one of a kind. Choose the bag with a personality that matches yours.